Lagunitas – Monthly Email Newsletter Redesign

Petaluma, CA  |  Lead Designer

The monthly newsletter had become a content graveyard—where great ideas went unnoticed. Despite the team’s best efforts, open rates and conversions were consistently low. With its sad beige background, text-heavy layout, lack of visual hierarchy, and minimal product focus, it was long overdue for a redesign. I introduced a refreshed layout (left) that brought the brand’s irreverent voice and bold personality to life through dynamic typography, stronger CTAs, and a more scannable, mobile-optimized structure. The redesign led to a noticeable increase in engagement and remains in use years later as the brand’s go-to newsletter template.