{"id":2574,"date":"2021-05-17T22:13:11","date_gmt":"2021-05-18T05:13:11","guid":{"rendered":"https:\/\/lizcoffee.com\/?p=2574"},"modified":"2025-05-28T16:55:20","modified_gmt":"2025-05-28T16:55:20","slug":"estcru","status":"publish","type":"post","link":"https:\/\/lizcoffee.com\/?p=2574","title":{"rendered":"eStCru"},"content":{"rendered":"

BRANDING <\/p><\/div><\/div><\/div><\/div><\/div><\/div>

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eStCru \u2014 Brand Identity<\/h3>\n

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California | Brand Designer<\/strong><\/h5>\n

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When creative agency eStreet.co was offered grapes by a vineyard in exchange for their services, they saw an opportunity to do something bold\u2014create their own wine brand. That spark of inspiration became eStCru<\/strong>, an umbrella brand designed to house a wide variety of wines, from everyday table blends to premium, small-batch releases.<\/p>\n

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The challenge was to create a brand identity that could flex\u2014looking just as at home on an $8 bottle as it would on a $75 reserve. The logo needed to be elegant, scalable, and subtle enough to let each sub-label shine, while still standing confidently on its own across barrels, boxes, and collateral.<\/p>\n

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I explored a purely typographic approach, focusing on the unique interplay between the lowercase and uppercase characters in \u201ceStCru.\u201d The final mark balances the dual nature of the brand: approachable yet elevated, modern but rooted in tradition. With clean lines and a single-color option, the logo adapts seamlessly across packaging, labels, and large-format applications.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>