{"id":4011,"date":"2025-05-05T18:14:19","date_gmt":"2025-05-05T18:14:19","guid":{"rendered":"https:\/\/lizcoffee.com\/?p=4011"},"modified":"2025-05-28T16:52:27","modified_gmt":"2025-05-28T16:52:27","slug":"lagunitas-newsletter-redesign","status":"publish","type":"post","link":"https:\/\/lizcoffee.com\/?p=4011","title":{"rendered":"Lagunitas Newsletter Redesign"},"content":{"rendered":"<div class=\"bm-builder clearfix \"><div id=\"\" class=\"module col-11 module-id-1746391186620\" data-module-col=\"11\"><div class=\"module-inside text-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div class=\"text_block_out\"  data-effect=\"standard\" style=\"\"><div class=\"text_block ux-mod-nobg\"><div class=\"text_block_inn\"><div id=\"text-1746391186620\" class=\"text_block_centered text_block_centered_enable_width\"  style=\"\"><p>DIGITAL<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-11 module-id-1746391186700 col-offset-1\" data-module-col=\"11\"><div class=\"module-inside text-inside\" style=\"--top-mod: 60px;--bottom-mod: 40px;--top-mod-t: 30px;--bottom-mod-t: 40px;--top-mod-m:20px;--bottom-mod-m:20px;\" ><div class=\"text_block_out\"  data-effect=\"standard\" style=\"\"><div class=\"text_block ux-mod-nobg\"><div class=\"text_block_inn\"><div id=\"text-1746391186700\" class=\"text_block_centered text_block_centered_enable_width\"  style=\"\"><h1 data-start=\"104\" data-end=\"151\"><strong data-start=\"133\" data-end=\"194\">Lagunitas \u2013 Monthly Email Newsletter Redesign<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<h5>Petaluma, CA&nbsp; |&nbsp; Lead Designer<\/h5>\n<p data-start=\"104\" data-end=\"151\">&nbsp;<\/p>\n<p data-start=\"104\" data-end=\"151\">The monthly newsletter had become a content graveyard\u2014where great ideas went unnoticed. Despite the team\u2019s best efforts, open rates and conversions were consistently low. With its sad beige background, text-heavy layout, lack of visual hierarchy, and minimal product focus, it was long overdue for a redesign. I introduced a refreshed layout (left) that brought the brand\u2019s irreverent voice and bold personality to life through dynamic typography, stronger CTAs, and a more scannable, mobile-optimized structure. The redesign led to a noticeable increase in engagement and remains in use years later as the brand\u2019s go-to newsletter template.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-5 module-id-1746475352665 col-offset-1\" data-module-col=\"5\"><div class=\"module-inside single-image-inside\" style=\"--cornerRadius:0px 0px 0px 0px ; --top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div class=\"single-image-out  \"  ><figure class=\"single-image   single-image-full   \" no><div class=\"ux-hover-wrap anima-wrap\" style=\"padding-top: 258.65384615385%;\"><span class=\"ux-hover-wrap-a\"><img loading=\"lazy\" decoding=\"async\" alt=\"email_mock-portfolio_lagunitas-new-crop\" class=\"single-image-img img1st lazy \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lizcoffee.com\/wp-content\/uploads\/2025\/05\/email_mock-portfolio_lagunitas-new-crop.gif\" data-srcset=\"\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 416px) 100vw, 416px\" width=\"416\" height=\"1076\" \/><\/span><\/div><\/figure><\/div><\/div><\/div><div id=\"\" class=\"module col-5 module-id-1746475389098 col-offset-1\" data-module-col=\"5\"><div class=\"module-inside single-image-inside\" style=\"--cornerRadius:0px 0px 0px 0px ; --top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div class=\"single-image-out  \"  ><figure class=\"single-image   single-image-full   \" no><div class=\"ux-hover-wrap anima-wrap\" style=\"padding-top: 258.65384615385%;\"><span class=\"ux-hover-wrap-a\"><img loading=\"lazy\" decoding=\"async\" alt=\"email_mock-portfolio_lagunitas-old-crop\" class=\"single-image-img img1st lazy \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lizcoffee.com\/wp-content\/uploads\/2025\/05\/email_mock-portfolio_lagunitas-old-crop.gif\" data-srcset=\"\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 416px) 100vw, 416px\" width=\"416\" height=\"1076\" \/><\/span><\/div><\/figure><\/div><\/div><\/div><div id=\"\" class=\"module col-12 module-id-1746394889716\" data-module-col=\"12\"><div class=\"module-inside masonry-grid-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div class=\"ux-portfolio-full bm-masonry-grid \" data-found=\"0\" data-number=\"-1\"><div class=\"grid-stack grid-stack-1746394889716       hidden   \" data-spacing-h=\"0\" data-spacing-v=\"0\" data-spacing-mobile-h=\"0\" data-spacing-mobile-v=\"0\" data-item-style=\"\" data-number=\"-1\" data-unique=\"1746394889716\" ><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-11 module-id-1746391187162 bm-wrap row-middle row-equal_spacing_h keep-origin-layout-mobile bm-wrap-height-auto col-offset-1\" data-module-col=\"11\" data-change-color=\"off\" data-backcolor=\"transparent\" data-frontcolor=\"\" data-logocolor=\"\" data-goto-top=\"off\" data-goto-top-spacing=\"0\" data-goto-disable-m=\"\" data-groupsameheight=\"off\"><div class=\"module-inside group-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div id=\"\" class=\"module col-4 module-id-1746391187209\" data-module-col=\"4\"><div class=\"module-inside post-navi-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div class=\"post-navi post-navi-bg post-navi-hover-show-img\"  style=\"\"><div class=\"post-navi-tit-wrap\"><a class=\"post-navi-tag\" href=\"https:\/\/lizcoffee.com\/?p=4082\" title=\"Upwards: From Scrappy to Strategic\"><span class=\"label-text\">PREV<\/span><span class=\"navi-title-img\" href=\"https:\/\/lizcoffee.com\/?p=4082\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/lizcoffee.com\/wp-content\/uploads\/2025\/05\/featuredimage_web_Up-Brand-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/><\/span><\/a><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-5 module-id-1746391187259 col-offset-2\" data-module-col=\"5\"><div class=\"module-inside post-navi-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div class=\"post-navi post-navi-bg ux-right post-navi-hover-show-img\"  style=\"\"><div class=\"post-navi-tit-wrap\"><a class=\"post-navi-tag\" href=\"https:\/\/lizcoffee.com\/?p=3978\" title=\"Lagunitas | ASU\"><span class=\"label-text\">NEXT<\/span><span class=\"navi-title-img\" href=\"https:\/\/lizcoffee.com\/?p=3978\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/lizcoffee.com\/wp-content\/uploads\/2025\/04\/Lag_ASU_featured.gif\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-12 module-id-1746413289532\" data-module-col=\"12\"><div class=\"module-inside masonry-grid-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div class=\"ux-portfolio-full bm-masonry-grid \" data-found=\"0\" data-number=\"-1\"><div class=\"grid-stack grid-stack-1746413289532       hidden   \" data-spacing-h=\"0\" data-spacing-v=\"0\" data-spacing-mobile-h=\"0\" data-spacing-mobile-v=\"0\" data-item-style=\"\" data-number=\"-1\" data-unique=\"1746413289532\" ><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>DIGITALLagunitas \u2013 Monthly Email Newsletter Redesign &nbsp; Petaluma, CA&nbsp; |&nbsp; &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,7,62,8,5],"tags":[],"class_list":["post-4011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-animation","category-b2c","category-branding","category-works"],"_links":{"self":[{"href":"https:\/\/lizcoffee.com\/index.php?rest_route=\/wp\/v2\/posts\/4011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lizcoffee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lizcoffee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lizcoffee.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lizcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4011"}],"version-history":[{"count":1,"href":"https:\/\/lizcoffee.com\/index.php?rest_route=\/wp\/v2\/posts\/4011\/revisions"}],"predecessor-version":[{"id":4078,"href":"https:\/\/lizcoffee.com\/index.php?rest_route=\/wp\/v2\/posts\/4011\/revisions\/4078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lizcoffee.com\/index.php?rest_route=\/wp\/v2\/media\/4081"}],"wp:attachment":[{"href":"https:\/\/lizcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lizcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lizcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}