Local legends and responsible for the origin of 420, The Waldos are hiiiighly revered in the cannabis community. Lagunitas celebrates them every year with the release of a triple IPA that is as dank as they are.
The story goes: In 1971, the Waldos met one afternoon at 4:20 in the front courtyard of their school near the statue of Louis Pasteur. They set out in a ’66 Impala armed with a “treasure map” on a journey to find a secret garden near Point Reyes. They met there at the same time every day and continued their quest. They never found the secret garden….But they keep lookin’. So we keep brewin’ this beer every year in time for 4/20. For all the treasure hunters everywhere.
Within my first few weeks at Lagunitas, I was tasked with creating the poster for the 2022 release. The project was usually outsourced to an illustrator but had too short of a deadline. I jumped in and illustrated one of my favorite projects to date. Loved by the Waldos and employees alike, the shirt design flew off our shelves (and virtual shelves) and can be seen on beer-lovers everywhere. I was again trusted with the poster design in 2023.
