Lone Star Wine Co., founded by eStCru, embodies a visionary approach to penetrate the Texan wine market, particularly the burgeoning Texas High Plains region.
The Challenge:
Forge an authentic Texas wine brand identity Devise packaging for three bottles that not only cohesively harmonize but also possess individual strength.
The Strategy:
The mandate encompassed crafting three labels that interweave to narrate a scene along the enchanting Neches River. In alignment with the brand’s essence, my aspiration was to infuse the illustration with an innate organic quality, intertwined with the presence of indigenous trees and untamed wildlife.
The Project:
To realize the intended rugged aesthetic, I meticulously rendered the illustrations in pencil, deliberately preserving the texture and exploratory lines that surfaced during the creative journey. My intent was for the labels to exude the essence of sketches captured during a leisurely stroll on a sun-dappled afternoon. The meandering river and its mirrored reflection served as an artistic tether between the bottles, establishing a visual continuum. The resultant series emerges as a masterfully minimalist portrayal of a captivating tale within a scene.
mock ups by me | product photos by the talented Anna Wick
