In 2023, Lagunitas struck a deal with Arizona State as their official craft beer. In my exploration of designing this campaign, I drew from the ASU colors and illustrated the desert landscape with the iconic “A” mountain and the football stadium. The greater area around the college was sprinkled with these assets in bars and restaurants as well as a dedicated bar in Sun Devil Stadium that we dubbed “The Lagunitas Lookout.” Each sport had it’s own Lagunitas dog with accessories to accompany the digital ads ran in the stadiums.
Lagunitas x ASU
